Hi there! My name is Dennis Bayne. My daughter Denya Bayne and I are Jaguar Marketing System site owners. We are somewhat known for the extra websites we offer to other site owners. However, it is NOT my intent here to have this site be the best looking or most appealling site you have ever seen. The only purpose of this site is to teach you a skill that can make you tons of money. So, I may not be pleasing your artistic eye, but I do believe I can fatten your wallet.

My suggestion is to read through this info one time. Then, immediately go through it again. The second time, you should have an additional browser open and follow along with the steps. You will be amazed at how effective these techniques are, how fast you can learn them and how quickly they can put money in your pocket.

You most likely are already familiar with calling Genealogy Leads. These are the "not so warm" leads that most everybody starts out with. As you know, you will have to make lots of dials to this type of lead. Don't get me wrong. There are sales being made all the time off of Genealogy Leads. I don't care how old that lead is. If someone had the dream to make money from home, have a business online, be in more control of his financial future, etc, I don't care how old that lead is. That dream never goes away. So, as far as I'm concerned, a lead is a lead.

However, I also know that everyone would like to be in touch with hotter and hotter leads. Well, here's the good news. We can teach you how to generate your own high quality leads. By the end of this website you will have mastered one phase of what we call Reverse Marketing. You will be able to generate 100-200 of your own leads just during the commercials of the 9 o'clock movie this evening. We will also show you how you can generate 25-30 INCOMING calls tomorrow from those very same same leads.

This is something that you should do during your non-calling hours so that you will be extremely productive during your normal calling time. All the smart people within Jag are using Reverse Marketing techniques. The majoriy of sales come from Reverse Marketing. We hope you are one of those smart ones.

With all that being said, here we go. First though, let's agree on one thing. Do you feel that a person that is already involved in a business opportunity online is a competitor or a marketplace? To me, that is a huge marketplace. Those folks have already shown that they want to be in business online and that they were willing to prove it by buying into this or that program. They have already demonstrated that they are decision makers and they have made a decision to do exactly what you want them to do: spend money on an online business.

So, I think you will agree that these folks are alot warmer than Genealogy Leads. Plus, since they're actively in business, their phone numbers and email addresses are still connected (unlike some Genealogy Leads). Keep in mind that 95% of all these folks haven't made a dime with their business. That's exactly why I don't consider them competitors. They are a marketplace that I want to be right in the middle of. Why? Because we have the better mousetrap. We have the one that works. We have the one they can finally make money with. We have the one that can also help them begin to build those failing businesses. We have The Jaguar Marketing System.

Now, let's get down to it. There are a few different ways to do effective Reverse Marketing. I am going to teach you Reverse Marketing 101. I am also going to show you how to do RM101 three different ways. They all are good, but they all also have their place. Plus, I want to show you the first two methods so that you can really understand how dynamic the third approach really is.

As you know, there are many search engines. Google is by far the biggest. Then comes Yahoo, Msn, etc. I am going to use MSN to teach you RM101. I want to show you that even a less popular search engine will provide us with the results we are looking for.

To begin with, you need to pick on a business that you are wanting to research. You can simply do a normal search for 'online home business opportunities' and you will locate tons of them. You can also go to places such as MLM.com. They have a directory of various online biz opps. The point is, there are plenty to choose from. I am not going to tell you which businesses you should look into. I am afraid all of you would stop there and overwork those leads. So, by checking out the businesses yourself, you not only learn how this is done, but you will come up with different results than other folks using this technique.

In my example today, I am going to use Emerald Passport. That is an online business that has been around for awhile. It doesn't matter whether you have heard about it or not. I have done the search like I indicated above. I know it's an active biz opp online and that's good enough for me. I don't even care if I know anything else about that business. I never research what the business is all about, how much it costs or any of that. All I care about is that people are involved. I already know that 95% of all those folks aren't making a dime. That's all I care about right now.

So, let's begin. In the address bar of whatever search engine you are using, type in MSN.com. Then, in the MSN search bar (NOT the upper address bar) type in emerald passport. Type it in just like someone else would be searching for it. They heard about emerald passport at the water cooler at work and want to find more information about it. So, put it in as two words just like they would. After you hit go, your screen should look similar to the screen shot below.

You have just done the first technique of RM101. I call it "Easy Pickens." If you notice, there is a phone number and name in one of the descriptions. There is also another number farther down on page one that you cannot see here. If you went through pages 2-10 or so, you would find other names and numbers as well. BINGO! Call those people. Those are warm leads that have proven they want to make money online. They just don't know how. Jag is the answer they are looking for. So, there you have "Easy Pickens." You can find 10-20 leads in seconds just doing what you have just learned. It will take you longer to write the numbers down than to actually find them. Also, remember, you can do this exact same search on all the other search engines and come up with different results. If you do that, you should be able to locate 80-100 leads in just a few minutes.

Now, let's take this one step further. Sure you are able to get the "Easy Pickens," but what about those other sites on each page that don't have their phone number displayed in the description? We don't want to neglect those folks, do we? So, how do we get their info. The ordinary approach would to be click on all those individuals sites and locate their phone number or email. That's not necessarily as easy as it sounds. It could be a long site and we might miss the contact info the first time through. It may be hidden in a paragraph, etc. Plus, and this is the biggest problem, as we are scouring the site, we see an interesting headline and stop and begin to read. We don't care what it says. We are there to get contact info and that's it. So, how do we stop ourselves from reading the site and having to spend time searching that site for the info we need.

It's a piece of cake. Here's where we look at method two of RM101. I call it "The Cure." I obviously want to locate that person's contact info. But I always want the various methods I teach you to be faster and faster AND more and more effective. "The Cure" is the next method in that progression. You can click on all the various websites in the search on the various pages that did not have their phone number displayed in the description and put "The Cure" to work for you.

Let me show you exactly how to begin using this method effectively. I have clicked on one of the websites from my original MSN search for Emerald Passport that DID NOT have a phone number displayed in it's description. The url of the site I clicked on is leadyoutomillions.com/GETTING_STARTED.html. You can see a screen shot of it below. As you can see, this person's contact info is NOT readily displayed without having to scour through the site. (If it was, BINGO, call that person and then move onto the next website)

Now, let me show you "The Cure" in action. The minute you land on the site, if the info is NOT there, DON'T SCROLL! You will be wasting time. Or, worse, you will begin reading. What you should immediately do is hit 'Control F.' A 'Find what' box will pop up. In that box, type in the "@" sign just like I have in the next screen shot.

After that, hit the 'Find next' button or just hit enter and see what happens. Look at the following screen shot.

The screen has automatically scrolled down to the location of where the very first "@" sign appears on that site. You can see it pointed to in the above screen shot. The reason I used the "@" sign is because 99% of the time it is only going to be used in an email address. That way, my very first 'Find next' should take me to exactly where I want to be: right at that person's contact info. I also use the "@" sign because I know that the majority of the time, contact info is usually grouped together. So, I am almost assured of finding the phone number within an inch or two of the email address. You can see that is the case here. This person's phone number is slightly above his email address.

If your 'Find next' search comes up with no results, just move onto the next website. DO NOT waste time trying to scour the site for it. Remember two important things. One is time management. The other one is that there are an unlimited amount of biz opps and websites exactly like the one where you could not locate that person's contact info. So, don't waste time. Move onto the next one.

I think you will agree that this is also a very fast way of harvesting leads. Here again, it will take you longer to write the info down than it will to find the info. If you think "Easy Pickens" and "The Cure" are great tools to generate hotter leads, then you're going to absolutely love the third method I call "Whoa Momma." First though, I want to take a short side step, a Road Trip of sorts. I mentioned I could show you how to generate INCOMING calls the very next day after harvesting the info. Read on to see how that works.

Let's say that you're using the methods I am teaching you today. Let's also say that you're doing your Reverse Marketing during the commercials of the 9 o'clock movie and that you have located 200 phone numbers and/or emails of hot prospects. You will obviously want to begin calling them tomorrow. However, wouldn't it be nice if some of them called you? Here is what I do to make that happen. I'll take say 100 of those leads and send them an email. I guarantee that if you do what I say, that you will have at least 25-30 INCOMING calls and/or emails responding to your email. Let me tell you how I do that.

First, DO NOT use a business sounding email or even your name in an email. Use something a little more on the dumb side: moonbeam@hotmail.com, bigdaddy@gmail.com, sunshinegirl@yahoo.com. Inotherwords, your goal is NOT to send that person an email that sounds or looks professional in any way. You want to send that person an email that he will OPEN IMMEDIATELY. If you sent him one from johndoe@buildyourbusiness.com, he would automatically assume you are trying to sell him something and probably trash the email before he even opened it. I'm sure you get my point. If you send it from an address like the ones above, he's for sure NOT going to think you are a business.

Now, for the email itself. In the subject line, just keep it simple. But, certainly spark his interest. I recommend something real short. You can see what I use in the screen shot below. The subject line leads that prospect to think he has a buyer on the line (not the other way around). The body of the email gets right to the point as well. Plus, you might notice a few misspellings. I did those on purpose. I want that person to know that I am just a regular guy. Inotherwords, if I were doing it as a business, I would have taken the time to make sure that everything was perfect. Unless that site owner is stupid, he IS going to call you. Or, bare minimum, you are going to get an email from him. If he calls, go right into the Reverse Marketing script. If he emails, 95% of the time his phone number will be included. Call him and go right into the Reverse Marketing script.

OK. I know what you're thinking. NO, you are not lying. YES, you saw his website last night and YES, you have a question about his business. The question is: "If I could show you a way to put $10k on your kitchen table in the next 30 days with absolutely NO risk AND put 10-15 extra people in your EXISTING downline, would that be worth 15 minutes of your time?"

Allow me to let you in on something that you may not be aware of. As you can see, I am sending the email to myself. I am also putting a number of email addresses in the Bcc, (Blind Copy) NOT the Ccc. You have probably received emails where you see a ton of other addresses listed. This can happen with Ccc. However, it never happens with Bcc. The recipient will NEVER see those other addresses. His will be the only one visible. It will take the place of my address up in the "To:" area. So, it will appear that every email was sent separately.

Here's one additional tip on how to send out the emails very fast. When I am harvesting leads as described in all 3 methods on this page, I work between 2 browsers. One is where I am doing my searches. The other is open to my email compose window. As I am locating info and printing it out or saving it in a notepad document, I am also copying and pasting those email addresses into the Bcc area. I paste one in, put in a "," (comma) and then paste in another one. When I reach approx. 50 emails in the Bcc area, I hit send. With the push of that send button, I have just sent out 50 emails. I then go to my Sent file, bring up that email, erase the addresses in the Bcc and put in 50 more. So, I have only sent 2 emails, but in reality I have actually sent out 100 individual emails. Do exactly what I have just taught you and I guarantee that you will have 25-30 INCOMING calls and/or emails tomorrow.

One last thing while we are talking about emails. If you have a sent file or a draft file that you can save, make sure you do so. Then, next week, you can go in and send a quick follow-up email to those same folks that you have already harvested. You have just begun building a very valuable database and it didn't take an extra minute of your time.

Are you ready for "Whoa Momma?" Here we go. Up until now I have shown you 2 ways to do RM101. Each one has been increasingly more productive and faster. Now we are going to look at the Big Kahuna. There are actually 2 ways to do this very same thing. The first one requires a little bit of a technique. The second one is a no-brainer, just like "Easy Pickens" and "The Cure." The reason I am going to teach you both is that it will show you all aspects of this technique and what you are looking for. With that well rounded knowledge, NOTHING is going to be able to stop you from getting as many leads as you want, whenever you want.

Up until know, we have been operating off that original MSN search for Emerald Passport. That is what is called a broad or wide search. Inotherwords, that search is as broad as the horizon. Anything that says Emerald Passport in it will come up in the results. I could be selling an emerald colored passport cover and it would be there somewhere. So, now, we need to refine that search. To do that we need to know what we are looking for. What we really want to know is WHO this website belongs to and WHAT is his contact info. That's all we really care about.

To show you this method I need to teach you a little about your search. In the organic results of your search (not the sponsored ones that usually have a light colored background), there are 3 basic components: The title (usually in blue), the 2-3 line description (usually in black) and the url (usually in green). Normally on the first few pages of results you will find websites that are controlled by the site owner. These are usually NOT a corporate page. They are lead capture pages, personal landing pages, a whois page or something of that sort. Those are usually the pages that folks promote. Once you go to that page and fill out your info, they then redirect you to the corporate page.

If you'll notice, I said the site owner controls those pages. He has access to both the title and the description and he can ordinarily make them say whatever he wants them to say. That IS NOT what we are looking for. We are looking for a corporate page (that he has NO control over) that answers our question of WHO this site belongs to and WHAT is his contact info. With a little digging, we can find that info in the description area that I mentioned. Remember, we ARE looking for a corporate page. So, the description you find will probably be periodically repeated. Inotherwords, whenever you locate what you are looking for within the description, you should be able to find other descriptions that are exactly the same. If you don't quite follow that yet, don't worry. It will become very clear shortly.

Now, to find the information we are looking for, we usually have to dig a little deeper into the search results. I am still at the MSN Emerald Passport search. But now, I am going to go back a couple of pages until I see something that catches my eye. I am now on page 10 of that search. I notice something that seems to answer both of my questions. In fact, I see the exact same thing twice (except for that person's info). I have pointed to them in the following screen shot.

If you'll notice, this description reads somewhat awkwardly. But in this case, it exactly answers my question. It tells me WHO owns this site and WHAT his contact info is. It looks as though we have found exactly what we were looking for: something that can help us refine our search. So here's what we're going to do. We are going to add a vertical search to our wide, Emerald Passport search. What that means is that we are going to add something real specific to that broad search. We do that by putting the vertical search information inside of " " (quote marks).

HERE IS THE KEY: we want to put in the words or phrase that is just PRIOR to the info that we are really looking for. We want the vertical search to ASK our question and we want the actual search to give us the ANSWER. So, in this case our vertical search info would be "Web Site Belongs To". Notice that it is written exactly how it appeared in the description where it was located. We take out anything we don't care about, such as "Click here at end of movie" and the ":" punctuation.

We now ADD that vertical search to our broad search in the search bar (NOT the upper address bar). Look at this next screen shot to see exactly what that should look like.

Once you do that and everything looks just like the above screen shot, hit go and you should literally scream out loud: "Whoa Momma!" You have found the mother load. Every single listing on my MSN search now has a phone number. Plus, there are 15 pages with the exact same results. That means 1,500 hot leads in an extremely short period of time. Here again, it will take you longer to write the info down than it took you to locate it. In fact, if I were you, I would just print the screen, staple the sheets together and begin calling. Here is a shot of what "Whoa Momma" really looks like.

Keep in mind that you can do this same exact type of search on Google, Yahoo, Lycos, Alta Vista, DogPile, etc. and come up with tons of leads in a very short period of time. In fact, I just did the search in Google and got 2,500 leads. With this technique, you will have more numbers than you can imagine.

As I said, this "Whoa Momma" method does require a small amount of brain power. You have to get the knack of what you are looking for. It will not be "Web Site Belongs To" for every business. Sometimes it might be "Sponsored by" or "Referred by" or whatever. You have to just be perceptive on what type of terms might be used by a corporation for that type of page. Don't worry. I go much deeper into a SUPER EASY version of this same technique in Reverse Marketing 102. You're going to be able to milk this method for all it's worth when I'm done with you.

However, before we get to RM102, there is a simpler way to do the same thing. Type in a search for whatever biz opp you are going to pick on. Then click on any site you find. Next, just go through the site and click through however many links or pages until you find the CORPORATE location where that sponsor's info is located. Remember, everybody in that business has a corporate site and their personal contact info is at the exact same spot on that corporate site (NOT their personal page).

Let's use an example that all of you are familiar with, Jaguar Marketing System. Do a normal search for Jag. Lots of possiblities come up. Click on one of the sites. It may be a personal page or most likely a lead capture page. Fill out your info, if necessary, to pass through that page and gain access to that person's corporate site. When you get to the corporate site, go through all the pages looking for that specific place where the corporation lets that person put their contact info.

In our Jag example, we have found that link where the contact info is. It is on their My Business Portfolio page. Now, we want to add a vertical search to our Jaguar Marketing System wide search. As I mentioned before, we want to put in quotes the words or phrase that is just PRIOR to the actual info we are looking for. We want the vertical search to ASK the question and we want the actual search to give us the ANSWER.

So here, our vertical search would be "My Business Portfoilio". We add that to our broad search and it should look just like the next screen shot. Just click go and you should end up with some phone numbers. Remember, you can do this in ALL the various search engines and come up with different results. Plus, you can go a few pages deep for each of those search engines and you will continue to find results until, at some point, the cache of info for that particular vertical search runs out for that particular search engine.

So, there you have it, Reverse Marketing 101. As you can see, it works. It's fast and it's easy to do. Plus, there really isn't much of a learning curve. If you do what I said at the beginning of this website and go through this information twice, you will be a pro at putting this method to work for you today and will be calling the leads you generated tomorrow. Believe me, these techniques are well worth the small effort. They have made us thousands and thousands of dollars. So, the only question is, are you serious about making money? If so, quit reading this and GET TO WORK.

Happy hunting,
Dennis and Denya Bayne